Supporting Greatness, Wherever the Game Takes Them
Consistency is the foundation of elite performance, not only on game day, but in the quality of preparation that happens behind the scenes, across cities and time zones.
We recently had the opportunity to support the All Blacks when the team approached us with a clear operational brief. Pilates was already embedded within their weekly training - supporting core strength, stability and structured recovery. However, with extensive travel across Australia and New Zealand around key fixtures, maintaining access to high-quality Reformers in line with their program required a scalable solution.
The team were looking for Reformers that glide smoothly and move with precision, while remaining robust enough to support elite-level athletes. With powerful, high-load players using the equipment daily, durability and performance were non-negotiable.
Leveraging our footprint across multiple countries, we were able to coordinate the delivery of premium Reformers directly to hotel locations around significant games, ensuring uninterrupted access to their planned training blocks.
Within the team’s performance environment, Reformers are used strategically for core strengthening and stability work, as well as pre-training preparation, including stretching, mobility sequencing and targeted hip-opening exercises before heading onto the field. For rugby athletes, hip mobility and deep core activation are critical components of both power and injury prevention.
The impact has been tangible. Players report feeling less tight post-training, with greater stability through the hips and core, and improved readiness heading into sessions. Reformer Pilates provides controlled, low-impact movement that supports recovery without adding unnecessary load, which is particularly valuable following long-haul travel and compressed match schedules.
This experience highlights the operational scalability and performance integrity of our model. Whether supporting elite athletes or commercial fitness facilities, the principle remains the same: premium equipment, delivered where and when it’s needed, enabling structured programming without compromise.
We are proud to support the All Blacks across Australia and New Zealand and look forward to continuing throughout the 2026/27 season.